There is new plumbing business out there, no matter how depressed the market really is. Anyone who has run a business will tell you that when times become hard due to a shrinking of the economy it is very difficult to get up-beat, especially when all the quotes you put in get rejected.
Negative feelings actually diminish our motivation and it is often this combination that will spiral out of control; this sends many businesses to the wall.
What is the answer? Simple, we need to find more business. Look, before you all say, this is obvious and crazy, think again. I’m saying it because it is up to you how you handle the situation. What are you going to do about your situation?
Firstly, you need to be more positive; that’s right, simply that. Positivity breeds good vibes and good vibes produce good ideas. It is impossible that you have tried everything to get more business so the time is here to think of new ideas.
Did you ever really think about why people ever used your business in the first place? Did you ever look at what your competitors were doing and compared how successful you were compared to them? The unique selling point that your competitor might be winning their business by might just be something that you might want to copy.
How about offering all your competitors customers the same service in terms of quality and benefits but with a few unique extras thrown in. You might not have to give up much more, but the fact that you actually approached these potential clients with a better offer might just do the trick.
Most people will listen to your offer but the important thing is this; you do actually need to make an offer. You need to make the move, take a step, and put a plan to action. It’s no use sitting down and thinking that it’s all too difficult. The fact is this, your competition might just be knocking on a few doors before you and that is unacceptable when you are finding business difficult.
So, here’s a clue to success in a depressed market in a nutshell.
Get off your backside.
Knock on twice as many doors as your competition.
Offer a better service than your competition.
When you get rejected, don’t give up – try harder.
Do all this and it usually = more business!
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